Twitter Reveals Latest UK Usage Statistics
The social web is awash today with facts and figures related to the usage of Twitter in the UK after Media Guardian released their handy report. In typical Penguin fashion, we’ll cut to the chase and...
View ArticleSocial Measurement – How Do You Track Your ROI? [SURVEY]
If you spend much time chatting about social media marketing then the question of measurement and ROI has surely come up. Are you tracking the benefits that using social media as part of your marketing...
View ArticleBanks Still Struggling to be Sociable
Photo credit – telegraph.co.uk News that the banks are scaling back their spend on social media makes for some scaremongering headlines. ‘Is This The Data That Finally Proves Social Marketing Is Bunk?‘...
View ArticleFriday Freak Out – Pointless Twitter Customer Service (@virginmedia)
The Penguin has been asleep, and I ‘m sorry I have to wake it with a rant, but I’m sure you can handle it readers. In my home, my TV and broadband is supplied by Virgin Media. I’ll not bore you with...
View ArticleRetweeting A Compliment: Bragging Or Brand Building?
It’s a dilemma the majority of businesses face in their social media campaign at some point or another. A happy customer tweets you thanking you for providing a great blog, excellent customer service...
View ArticleHow to Write Effective Tweets
140 characters. Talk about a pair of pixilated handcuffs! But that limit shouldn’t be seen as an issue, it should be seen as an opportunity. It can be hard to get your point across within that limit,...
View ArticleSecond Screen Viewing: A New Kind Of Social Marketing?
The increase of smartphone and tablet usage last year prompted the rapid evolution of a trend known as second screen viewing. Second screen viewing as the name suggests, describes the practice of using...
View Article5 New Twitter Stats For Your Geeky Armoury
The Buffer Blog is one of the best around, and their post from yesterday is packed full of some very interesting Twitter-based stats. Read on for some golden nuggets… Twitter engagement for brands is...
View ArticleSet an Expiry Date for your Tweets with Twitter Spirit
Recently I made the decision to delete all of my 32,000 tweets that I have accrued over the past few years. I’m a bit of a natural knowledge hoarder, and so it was something that I had been loathed to...
View ArticleTwitter Spam Alert – Hi! I recommend to visit this link…
Twitter has a spam problem. That is no news-flash. However, it seems to have picked up recently in the form of DM (direct message) spam. The message in questions is recommending users to look at a...
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